Customer Engagement as Critical Success Factor in Changing Driving Behavior
Real data to create and deliver your next-gen usage and behavior-based motor insurance products (UBI).


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Amodo team performed a detailed analysis of the data collected from a sample of anonymous drivers over the period of 12 months. The analysis was done to quantify the impact of customer engagement on driving behavior, and the results of the analysis have been outlined in this White Paper.


The results based on extensive dataset analysis indeed confirm that higher customer en​​​​​gagement positively influences the change in driving behavior and helps to consistently improve the driving score and reduce related driving risk exposure.

  • Frequently engaged drivers had the best Driving Safety Score improvement. Their Driving Safety Score improved by 40% over 12 months.
  • Customer engagement need to be carefully designed, planned and then automated with appropriate engagement mechanics.

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